Spaenaur
Spaenaur: Fasteners Right Now: Click, Shop, Deliver
Scope: E-commerce website design
Contribution : Research, User Testing, UX-UI Design
Team : Vishwa Akshay Thesiya, Sai Charan Kankipati,
Jeff Cameron, a Developer & a Graphic Designer
Spaenaur, a leading North American distributor of industrial fasteners, hardware components, and tools since 1936, has recently planned to launch an eCommerce store to allow customers to shop from home, saving time, energy, and money. As part of this initiative, we conceptualized, assessed, and redesigned their business website, as well as designed their entire eCommerce store.
The Challenge: Modernizing a Legacy Business
Spaenaur, a trusted name in the fastener distribution industry for over a century, relied heavily on physical catalogs and sales calls to drive business. While this approach had served them well, evolving customer expectations and the growing demand for digital solutions presented a clear need for transformation.
The company aimed to create an eCommerce platform that would enhance customer experience, streamline the buying process, and reduce dependency on their sales team. However, the transition posed significant challenges that required strategic UX solutions.
Key Business Challenge:
🔹 Reduce dependency on sales calls by creating an eCommerce platform that simplifies the buying process.
🔹 Ensure a user-friendly shopping experience that retains the familiarity of their physical catalog.
Key UX Challenges:
Broke down the primary challenge into two parts:
1
Complex Navigation & Ordering Process
Due to our large catalog, launching an e-commerce platform overnight was difficult. Introduced a 'billboard' version to showcase our digital catalog on the website.
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Deep multi-level categorization made product discovery difficult.
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Lack of filtering options slowed down searches.
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The ordering process required multiple steps, leading to frustration.
2
Transitioning to eCommerce
Due to our large catalog, launching an e-commerce platform overnight was difficult. Introduced a 'billboard' version to showcase our digital catalog on the website.
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No existing digital sales infrastructure.
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Needed a low-maintenance, scalable solution.
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Existing customers required a seamless transition.
Goals
✔ Create a simple, informative site that reflects the catalog’s structure, focusing on quote requests and product exploration.
✔ Enable users to browse the catalog and access key information (e.g., product specs, company policies, etc.).
✔ Lay the foundation for future eCommerce features like shopping carts and checkout.
✔Develop better Product Detail Pages (PDPs) with detailed product information, images, and related recommendations.
✔ Implement account registration and user authentication to personalize the experience.
✔ Create a smooth, efficient checkout process that improves conversion rates and reduces friction.
✔ Enhance email communication for order confirmations, shipping updates, and customer support.
Problem Statement
A car owner needs to find a reliable and affordable parking space because finding parking feels difficult due to the lack of adequate space available and is looking for a way to find a spot conveniently and quickly.
Project Goal
Our goal is to provide a seamless and efficient platform that connects drivers with available parking spaces, reducing the time and cost associated with finding parking.
Quick and Easy Searches
Affordable Parking Options
Improved Space Availability
User Flow
Our Solution